wTVision partnered with Vasco TV, one of Brazil’s main sports online channels, to take their broadcasts to the next level. This project aimed to add more content and provide a better viewer experience through technology and innovation.

Improved Broadcasting with R³ Space Engine

At the core of this project was the integration of SportStats and the R³ Space Engine. SportStats brings real-time stats and analytics, to help the viewer understand the game better. The R³ Space Engine enhances those stats with dynamic graphics and 3D visualizations, making the broadcast more engaging and informative for the fan.

Studio CG and Augmented Reality

Besides the data-driven enhancements, the project also included Studio CG with augmented reality (AR) using advanced tracking. Vasco TV can now bring virtual elements into the broadcast, such as player stats and game analysis, to make the experience more immersive during studio shows.

The project also explored new advertising opportunities with the introduction of AR³. This allows for ads based on augmented reality that enables brands to interact with the viewer more engagingly. Vasco TV created more immersive and visually dynamic ads and a new way for brands to reach their audience.

Redefined Visual Identity

wTVision worked with the Vasco TV team to create a visual identity for the channel. Our team designed graphics and incorporated brand elements throughout the broadcasts. Now the channel looks more polished and professional, aligned with its brand and message.

The collaboration between wTVision and Vasco TV successfully enhanced the channel’s broadcasting experience. This partnership highlights wTVision's commitment to advancing broadcast technology and creating impactful viewer experiences.