LALIGA, Spain's top-tier football league, has recently undertaken a major rebranding of its on-air graphics. As part of the Mediapro group, wTVision and Mediatem integrated this transformative endeavor to improve how football fans experience the game, enhancing engagement and providing an immersive visual feast. In addition, the LALIGA graphics are powered by our very own FootballStats CG.

This season brings an exciting partnership with EA SPORTS as the new sponsor. These changes signify a visual overhaul and a commitment to embracing a new era of dynamic fan engagement through on-air graphics. As such, it was necessary to adapt LALIGA’S rebranding to the complete graphics package used during the matches. For this transformation, LALIGA has turned to Mediatem and wTVision from the Mediapro group. The joint effort -under the guidance of Mediatem´s Art Director- has culminated in a seamless adaptation of the brand's new guidelines to on-air graphics.

The new on-air graphics concept is designed to immerse viewers in a dynamic and interactive experience, placing them at the epicenter of the action. By incorporating integrated metrics, Mediatem and wTVision aim to enhance the viewer's engagement and provide an immersive visual spectacle that resonates with the energy and atmosphere of video games.

The transformation encompasses 2D and 3D on-air graphics, implemented and programmed by wTVision within its FootballStats CG.

Following a longstanding relationship with LALIGA, our full team will continue to deliver a seamless and engaging TV experience for the fans, through a different number of services. As the league kicks off its new season, fans can look forward to a visually captivating journey that bridges the gap between technology and passion, ultimately bringing them closer to the match.